Length: 2 hours
Focused discussion on the key characteristics of your audience.
Facilitator-led
Workshop guided by a facilitator experienced in working with clients on program development.
Include up to 5 collaborators
Combine insights and get on the same page with your team.
Why a discovery workshop?
Communities are always changing, and revisiting exactly who our efforts support is key to meeting their needs. Workshops are more than a way to collect information. By participating in discovery exercises, people reconnect to the big-picture goals behind their work — and to one another.
How it works
You and up to 5 other members of your team will work through a series of prompts to map out what is known about your audience, the context for your program, and your goals. Your facilitator will help you cover all the fundamental areas and identify potential gaps or points of confusion. By working methodically through the prompts, you’ll build a fresh picture of your core community and identify new opportunities to connect.
What you'll achieve
A better understanding of your audience and their requirements.
A documented framework to use as a team when describing your ideal audience persona.
The ability to empathize with the needs, challenges, and opportunities presented by your target audience.
A reflection point in time providing a framework for confirming or disproving existing assumptions about your target audience.
Meet the facilitation team
Oloff Bierman, M.Sc.
UX Researcher
Oloff is a user experience researcher and strategist, specializing in providing actionable, data-driven insights into how organizations can better align their communication with the values and practices of their audiences. Oloff applies human-centred research methods for clients across multiple sectors, including non-profit, health care, and higher education.
William Fritzberg, M.Des.
UX Designer and Architect
William is a human-centred designer, technologist, strategist, and storyteller. He has a Masters in Research for Design and Innovation from the Pompeu Fabra University in Spain. At Onlea, he designs organizational learning strategies and digital education architecture from the ground up.
Why work with Onlea?
All Engage workshops are led by senior staff at Onlea, who know what it's like to navigate the evolving needs of diverse audiences. For over a decade, we’ve supported organizations large and small in the planning and development of community education and outreach programs. Making things that matter is hard, but incredible rewarding. We want to show others it's possible and share what we've learned along the way!
What people are saying
“We love working with the Onlea team! They are creative, responsive, thoughtful, innovative and so curious about our learner needs. Thank you, Onlea, for all the projects you have partnered with us to accomplish.”
College of Physicians and Surgeons of British Columbia
Keep your team moving forward.
Whether developing a new program or improving existing ones, Audience Discovery is about bringing focus and clarity to your approach.
$1,890.00